Mr. Shigeto Kimura, Executive Chairman of Thai Honda Company Limited, said: “The Thai motorcycle market in the first half of the year is in good direction. With 911,162 registrations, a 4% increase over the same period last year. Meanwhile, Honda had 705,487 units, up 3%, close to the total market. The segment with the greatest growth potential is that of AT vehicles. which totaled 397,733 vehicles, a growth of 6. What’s interesting is that Honda has a growth of 12% in this segment with 279,207 vehicles, a growth rate that is much higher than the overall market ”.
“The important factor that makes AT very popular arises from the behavior of consumers who are interested in cars that are easy to drive, comfortable and equipped with full functions. Honda AT cars can meet these needs well. Up to being able to occupy the first place in all types of AT cars, whether it is the Scoopy with a total of 96,679 cars registered, it ranks first in the AT fashion group. Like the Click Series with a total of 64,732 cars registered, the highest in the AT sports group.
While the PCX160 was able to hold the highest sales in the premium AT group. in addition to 77,708 cars and finally in the Forza350 high-quality AT car group also received the highest market acceptance. With a registration of up to 10,988 units, the popularity of all 4 AT models comes from a beautiful design that clearly reflects character and lifestyle. Packed with features featuring advanced technology for comfort and safety. including the technology of the powerful Honda eSP + 4-valve engine “.
“We expect the overall market in 2022 to rise to 1,740,000 units, an 8% increase over 2021, while Honda is aiming for 1,359,000 units, a 10% growth in the overall market. that Honda plans to produce Parts and Inventory Management to meet market demand in the first half affected by the semiconductor shortage. as well as being ready to support market demand by stimulating the activities of new models and popular models on the market to respond to customers more quickly and efficiently “.
In addition to production and sales management strategies In the last half of the year, Thai Honda continues to raise the standard of service centers. Honda Center Wing with a major makeover of the modern design showcase with a target of 100 branches by this year and to support the needs of customers in the expanding group Iconic Bike Thai Honda is preparing to enter the market to meet sales and service activities with a plan to open a CUB House Corner in the store Honda Center Wing in 22 locations across the country by 2022, ready to upgrade after-sales service with service standards that ensure maximum safety with modern tools and skilled craftsmen who are adept at supporting the latest vehicle technology at the same time
All new Honda Wave 125i Sport design with new frame Designs materials and techniques to connect the body so that it is stronger, lighter, easier to control and more agile than before. The new multimeter LCD multimeter combines display technology. dimensionally elegant modular design
New design taillights, stylish and new X-clusive LED taillights, LED headlights and taillights with a new front console design, New front pocket, with added multipurpose compartments Easy to use
new suspension by increasing the distance of the front and rear shock absorbers can absorb shock Helps maintain better balance
Ample storage space under the seat, U-Box size XL, 17 liter capacity, can hold a full-face helmet. Large 5.4L oil tank, can run far, drive continuously
Safety power switch, just press the button to operate. Easy to open-close, lock the engine start and easily open the seat.
New Honda Smart Engine, the latest engine technology of the 125cc class The PGM-FI injection system raises a new standard in family cars. Reflect confidence with better-than-ever performance Forward force with new piston stroke adjustment and provides maximum fuel efficiency of 71.4km / liter
Enhanced with Piston Oil Jet system for better heat dissipation, reduced wear, durability and extended life. Install a new hydraulic system for automatic chain tension adjustment, which provides continuous power at all speeds. Reduces motor flicker and noise.