Barcelona will wear t-shirts with the rapper Drake logo to celebrate the musical artist who was the first to reach 50 billion streams on Spotify.
No, it’s not a Sheffield Wednesday owl, but the rapper’s OVO brand and label that will take up space with the club’s main partner, Spotify, on the front of the team’s kit for El. Clasico’s huge showdown. this weekend.
The La Liga giants will face fierce rivals Real Madrid at the Santiago Bernabeu this Sunday.
And Xavi’s team will wear special t-shirts to honor the internationally acclaimed and four-time Grammy-winning artist after his latest milestone.
Barca will also wear a special version of the jersey during the warm-up, with the number 50 – representing the Canadian’s record stream number – on the back, with the Spotify logo on the front.
Spotify and Barcelona announced their partnership in March, with the streaming platform now featured on the men’s and women’s team jerseys and training kits, as well as Spotify’s renamed Camp Nou stadium.
As part of their collaboration, Barcelona have agreed to “celebrate artists from all over the world” in the Spotify space on their iconic Blaugrana shirt.
Now, Drake’s OVO sign – which stands for October’s Very Own – will be the last to be proudly placed on the ribbon, making a unique appearance in El Clasico.
Posting his 120 million followers on his Instagram, Drake wrote: “It doesn’t look real, but it is.”
Meanwhile, the club’s vice president of marketing, Juli Guiu, said in a statement: “Our alliance with Spotify goes beyond a simple business relationship.
“As we have said several times, this is a strategic relationship through which we try to unite two worlds that can arouse emotions, namely music and football. “
Barca are hoping to put a little more distance between them and rivals Real Madrid in this weekend’s La Liga clash, with Xavi’s side leading the league by goal difference.
But after the announcement, fans joked that Drake’s partnership with the Spanish team could cause problems for travelers ahead of the clash, with them already under pressure after a disappointing run in the Champions League this season.
In recent years, a joke has been forming on social media suggesting the rapper is a lucky charm for sports teams, with players often being defeated after taking a photo with the star.
Manchester City’s surprise defeat to Tottenham Hotspur in the Champions League followed soon after a night when members of their first team confronted the rapper during his concert in Manchester.
Maybe Drake on the team shirt instead of the players’ Instagram will free Barca, but …
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