If you’re using video to create educational content like product-centric ads, you’ve made the right choice. After all, any video-free social media strategy in 2022 is incomplete.
The hard part is understanding How to increase the impressions of your videos on Facebook. Getting users to pay attention to your content, paid or organic, is a tall order. If you want to prevent potential customers from missing your videos, you need to come up with some sort of strategy.
In this article we will explain 6 tips to increase the impressions of your videos on Facebook.
Increase the impressions of your videos on Facebook
Just a few key changes to your video ads can have a huge impact on the effectiveness of your campaign and your results. Check out the 6 tips that can help you boost your Facebook videos. Let’s start:
1. Take a look at your competitors
Keep in mind that we are not saying to copy someone else’s work, but it is useful to know what others are doing competing for the same audience to get their attention. Take the time to research:
- Who is the competition targeting with their ads?
- What content do your ads include?
- How long do your videos last?
- How often do they have new listings?
- What aspects of your business or service stand out?
These questions can spark ideas on how to improve what the competition is doing. Or maybe you notice a gap in their marketing plan that you can fill with your marketing strategy to take advantage of their mistake.
2. Design your content specifically for Facebook
Most marketers will agree that an ad made for a 30-year-old will be very different from an ad made for a teenager. The same goes for the genders: just look at the differences between a shampoo advertisement for women and one for men.
This is because when you are speaking to a general public, you are not speaking to the single consumer who will make the purchase you need.
So who are you talking to on Facebook?
Social media statistics show the following data on Facebook users:
- Men between 25 and 34 years old represent 18.4% of users.
- Across all age groups, men use Facebook more than women.
- Women between the ages of 25 and 34 represent 12.6% of users and are the largest group
female. - 11.7% of Facebook users are women under 25, 16.5% of male users are under 25.
Your video ads need to account for these demographics if you want to maximize their power and potential.
3. Create valuable content
If you’re like most consumers, you’ll likely watch a full video when the video has actually proven there’s value in what the company is selling.
How can you create value in your video ads?
- Start with something powerful to grab the viewer’s attention.
- Explain to your audience why your product or service matters.
- Use calls to action to encourage interaction.
Facebook uses customer loyalty to determine which ads are shown to whom. If you create valuable content that encourages your audience to engage with your ad, Facebook is more likely to keep showing ads from your business to users.
4. Choose the right aesthetic for your brand
Your videos should communicate information about your brand using the appropriate aesthetics. Your brand aesthetic is as much a part of your message as the products or services you sell. It can tell your audience a lot of things about you, including:
- The general style of the company.
- The personality and voice of your brand.
- What should they expect when they work with you.
Creating an overall aesthetic for your brand is also a way to increase brand loyalty. When each component of your business is consistently designed for a specific purpose, audiences will learn to associate certain features with your business.
5. Calculate an appropriate ad budget
Facebook makes it easy to create ads and set a budget. The key is to know how much of your advertising budget you should be allocating to ads. This depends on your audience and whether the majority of your potential customers are from the Facebook frequent user demographic.
If the majority of your audience is likely to use Facebook, you may want to budget more for ads on the platform. When you create an ad on Facebook, you do so through their ad management tool. There you can:
- Set your budget: the maximum you want to spend on running a specific ad.
- Choose the goal of the ad.
- Set the time of your announcement.
- Choose your desired audience.
These features allow you to target the customers you want to engage the most with that ad and can help you increase the impressions of your videos on Facebook.
6. Change your strategy when needed
One of the key attributes of a marketing campaign is flexibility. Even if you’ve been successful with a certain type of video ad in the past, don’t be afraid to change your approach when needed. Sometimes, you have to try something a little different. Some small changes that can increase your impressions can be:
- Start the announcement with a question.
- Shorten (or lengthen) the video.
- Make the ad visually appealing.
- Use humor when appropriate.
- Include reliable statistics.
You can do all of these things without straying from your brand aesthetic. The goal is to offer your audience something other than what normally appears in their feeds.
