Apple Music will be the sponsor of the rest of the show of the next edition of Super Bowlwhich will take place in February 2023. The technology brand replaces itself in this position Pepsiwho sponsored the show for the past decade but announced last May that it won’t do it again.
The declaration of National Football League (NFL) Where the new agreement is reported, it indicates that it is multi-year in nature, but does not specify how long it will last.
Pepsi announced last May that it would no longer sponsor the show.
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“Music and sport hold a special place in our hearts, so we are very excited that Apple Music will be part of the biggest music and sports show in the world.” he says in a statement OLIVER SCHUSSER, Vice President for Apple Music and Beats at Apple. “We can’t wait for next year’s Super Bowl halftime show and subsequent years with Apple Music delivering even more impressive performances than ever.”
El musical show which takes place during the hiatus of the Super Bowl final, it is one of the most popular television shows in the United States. Last year, about 120 million people saw the performance of Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar, the artists protagonists of the event.
“We couldn’t imagine a more suitable partner for the world’s most watched musical show than Apple Music, a service that entertains, entertains, inspires and motivates millions of people through the combination of music and technology. ” said in the press release Nana Yaw AsamoahSenior Vice President of Partner Strategy for the NFL.
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The next Super Bowl will be the 57th edition of the festival and will be held on February 12, 2023 in Glendale (Arizona). It will be broadcast by Foxthat a few weeks ago announced that it had sold over 90% of its advertising space, at a maximum price of 7 million dollars for a 30 second commercial.
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