Videos Going Viral: Filmprofi Provides Three Tips on How Retailers Can Grow Regionally on TikTok and Instagram
“The short videos on Instagram and TikTok are a powerful marketing tool and they get broad regional coverage. Just: a little courage to be creative is part of that,” explains film professional Julian Haase. In an exclusive article, he shares three essential tips retailers are using to increase their regional visibility via TikTok and Instagram.
1. Don’t neglect the content
The new reel format relies heavily on creativity and entertainment. Retailers who want to use it for their marketing shouldn’t overlook the content though. Because the goal of a video is not only a lot of likes, it must also address the target group’s buying motives.
The video should focus on the main benefit your product has for the target group. This ensures that the reel has a concrete message. Videos made for entertainment purposes only may be viewed in some companies. But in the end they are not a suitable means of effectively increasing regional visibility.
2. Take into account the expectations of the target group
A short video on TikTok or Instagram ideally raises some expectations in the viewer. Julian Haase shows his clients how they can live up to these expectations previously raised with their announcement. You may want to get more information about the service. In this case, you need to make sure that the user receives it after reacting to the video. A strategically optimized website contributes to this, which arouses the user’s interest in purchasing.
3. Use direct and indirect advertising in a targeted way
Marketing expert Julian Haase also stresses the need to use direct and indirect video in a targeted way. Many retailers are aware of the opportunity to reach out to potential customers and convince them to buy with a clear call to action. He emphasizes the potential of indirect videos that support potential customers in their purchasing decisions, for example by addressing typical objections or biases about the product.
This creates additional trust among consumers and therefore increases the likelihood of a purchase. According to Haase, the solutions to the problems in the videos presented in a real environment are particularly suitable for this. At best, the audience identifies with the scene shown and feels even more drawn to the video.
About Julian Haase:
Julian Haase is the founder and CEO of the Marketing-Clips agency. Together with his team, the video and strategy expert supports stationary retailers and service providers in attracting new customers and employees through an optimized online presence and marketing clips. In this way, its customers can generate more growth through greater predictability. Further information on: https://www.marketing-clips.de/
Press contact:
Marketing-Clip
Represented by: Julian Haase
https://www.marketing-clips.de/
Email: [email protected]
Press contact:
Ruben Schaefer
[email protected]
Original content from: Marketing-Clips broadcast by news aktuell
http://ots.de/513be5
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