Jakarta –
The Gaikindo Indonesia International Auto Show (GIAAS) 2022 event is the first time that the Suzuki S-presso has appeared in public. The city car is trying to attract attention with a fairly affordable price, starting at Rp 155 million. Even the most expensive variant does not reach Rp 170 million. The Suzuki S-presso AGS transmission is priced at 164 million rupees.
It’s been a month since the little car was slipping. How many best-selling cars have there been on the market? Citing distribution data from the Indonesian Automobile Industries Association (Gaikindo), the Suzuki S-presso’s wholesale sales in August reached 754 units.
Then at the GIIAS exhibit, Suzuki noticed that there were 189 S-presso orders. At that time, according to Suzuki, the sales result of the S-presso was quite good. It is believed that the confidence in the Suzuki S-presso will be even better in the future.
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The S-presso itself in Gaikindo’s data has been deployed since July 2022. As of July, S-presso’s wholesale sales reached just 578 units. The first month’s wholesale sales data is not yet a benchmark. The reason is that APM still meets stock first at resellers.
Suzuki, on the other hand, hopes that with the presence of the S-at the market in the city car segment it will be able to get excited again. It is no secret that cars from the city car segment have recently been abandoned. But Suzuki actually takes a different view. This is also not the first time that Suzuki has filled a deserted market. Previously, Suzuki had also brought Ignis directly from India.
“The city car market is declining, but the market for each segment depends on three things, as I said, firstly, better economic, regulatory and conditions, the market will grow,” said 4W Marketing PT Suzuki Indomobil Sales (SIS) Donny Syahputra.
“With the new product, it is hoped that the city car market in this segment will contract or grow. So if there are new products and models in that segment, the market will usually contract positively. There are several examples, when we launched. Ignis, the city car market collapsed, but when we launched Ignis it contracted, ”Donny continued.
Watch videos”Car-Style European Features, present at the Suzuki S-presso“
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