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Fendi celebrates 25 years of the Baguette bag with an exceptional show in New York

Fendi presented a special show for the 25th anniversary of the bag on 9 September during New York Fashion Week baguette. Much more than an anniversary, the collection is a double homage: to the iconic accessory and to the city where its place in pop culture history was sealed, New York..

The new wardrobe, nourished by the history of the iconic bag and the spirit of a place, reinterprets the baguette in multiple ways. Clothes and accessories reflect both the creator and the object, without ever neglecting the pleasure of the wearer.

Beyond the pieces, the baguette sometimes becomes a utilitarian motif, sometimes ornamental thanks to the play of shapes and materials. It appears on parkas, gaiters, gloves, hats, skirts, sweaters and the bag itself with new variations.

A feeling of glamor and ultra-luxury also pervades these new interpretations: the gaiters are in silk satin, the parka is in shiny leather while the sequins add an art deco touch.

With this collection, the timeless sophistication of the Italian Maison joins a moment in its history.

“I designed this bag on a special day; the stars were aligned. The horoscope said it was a Fendi day. “

Silvia Venturini Fendi, Fendi’s Artistic Director of Accessories and Men’s Collections

“I didn’t want to do a traditional ‘collection’ for this anniversary. Rather, it’s about celebrating an era, the time when the baguette became famous. I associate this time with a feeling of freedom, excess and pleasure – qualities that the baguette. “

Kim Jones, Artistic Director of the Fendi Women’s Collections


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