Rewe supermarket is finding rid of its paper brochures. Alternatively, the presents are meant to arrive at buyers by way of WhatsApp. Are other grocery suppliers subsequent suit?
In check out of the climate disaster and the development of digitalization, a lot of businesses are switching to electronic alternatives the place all the things was analog prior to. The identical now goes for Rewe. Previously it was by now achievable to perspective provides from the supermarket online. Now, nonetheless, the paper catalog ought to be wholly abolished. Rewe’s choice: WhatsApp.
—
The Rewe prospectus will arrive through WhatsApp in the long term
What a Rewe is would like to get rid of the paper catalog, the company has now declared. From July 2023, the grocery store will distribute its presents only on the web. In carrying out so, just one would like to depend on new media in standard and therefore ease the burden on the environment on the one hand, but also open up new marketing possibilities on the other. In accordance to Rewe, this change will save in excess of 70,000 tons of paper and CO2, as properly as 1.1 million tons of water and 380 kWh of energy each and every year.
For years, Rewe has constantly been fully commited to sustainability in its business enterprise tactic and has successively and correctly remodeled processes and presents with this in brain. In particular through digitization, in sites in which there is included price for buyers. With Meta and WhatsApp we have found another good way that presents our customers regional offers and relevant facts in an very easily obtainable way.
Bastian Tassew, Head of CRM & Owned Media von Rewe
From now on, Rewe customers can have a corresponding offer sent by way of WhatsApp each Sunday. WhatsApp is the most preferred messaging assistance in Germany. In accordance to Rewe, the first assessments in latest months have been quite beneficial. Both the fascination of the clients and the easy administration of digital offers are specified.
Also intriguing: the finest food stuff shipping and delivery services
Here is how to get Rewe gives by way of WhatsApp
Registration for the new electronic company is now attainable. On corresponding website page Rewe delivers a QR code. Buyers can only scan it with their smartphone and open the displayed URL. Alternatively, you can also click on the “Get commenced now” button.
—
Possibly way, prospects end up on a web site with the Rewe logo and a button that suggests “Hold chatting”. If you click on it, the WhatsApp messenger opens – if installed – with the message ready by Rewe: “Send and go! 🏷 ”
If you mail the concept, the Rewe chatbot asks you to enter your postcode to find the relevant Rewe retailers close by. If you want, you can find out the supermarket data security guidelines in the very same breath, which are also despatched. If there are numerous supermarkets to decide on from in the postcode catchment space, prospects can nevertheless pick out their favorites. By subsequently submitting this information, you have signed up for Rewe’s WhatsApp offers.
What about the other supermarkets?
WhatsApp also welcomes the collaboration with Rewe. “We are delighted that our companion Rewe is the initial foodstuff retailer in Germany to use WhatsApp Small business Remedies to digitize their paper brochure and reach new and existing customers by means of just one of their preferred communication channels,” states Claudia Studtman, Meta Head of Retail in the DACH Nations. If prospects settle for the new present positively, then this or a similar model could certainly be utilized in other supermarkets as nicely.
Presently, most grocery store chains nonetheless present a printed brochure. From Edeka you can by now see provides on the net and through the application. The similar goes for Kaufland and the discounters Netto, Aldi, Lidl, Penny and Lidl, despite the fact that the personal layout generally seems to be somewhat diverse. While Aldi needs to broaden its digital supplying, it would also like to adhere to printed flyers.
—
Nonetheless, concrete steps to abolish the paper prospectus can now be derived in rudimentary sort. For case in point, hardware retail outlet Obi recently announced that they want to distribute their choices digitally only. Thus the first ways toward the paperless prospectus were being designed.
–
