Immediately after supermarket chain Rewe not long ago announced that it would entirely phase out paper brochures by 2023, it is now relocating them to WhatsApp. Shoppers can buy the company through Rewe’s company WhatsApp account. Just after moving into the postcode, the present-day weekly brochure is despatched each and every Sunday via the messenger service. The new services was originally analyzed on a smaller scale and was pretty very well been given, so considerably so that it is now becoming rolled out throughout Germany. was declared.
You can subscribe to the prospectus with just a number of clicks
The WhatsApp enterprise, which belongs to the Meta Team, has lengthy established alone as one particular of the primary messaging expert services throughout the world. The assistance is utilised by folks from all walks of lifetime and hence presents the supermarket a assorted goal audience. A preliminary test of the WhatsApp prospectus had produced excellent results in terms of registrations, open fees and size of keep on the electronic prospectus.
Membership and unsubscribing to the brochure is accomplished with a easy input of words: prospects who want to buy the brochure can configure it on the web-site rewe.de/whatsapp. Just after moving into the postcode and clicking on the phrase “Get Started”, it will be sent every single Sunday. The transmission is terminated yet again with the “Prevent” command.
Sustainability and digitalization go hand in hand
By executing with out paper brochures, the retailer has now despatched an essential signal to the industry. In this way, up to 70,000 tons of CO₂ can be saved. For Rewe it is clear that sustainability and digitalisation are inseparable. “With Meta and WhatsApp, we have located a further very good way to offer you our clients regional offers and relevant info in an simply available way,” comments Bastian Tassew, Head of CRM & Owned Media at REWE.
But the marketplace does not do without the need of paper brochures in the title of the surroundings. The abandonment of plastic bags was also introduced as component of the #umdenkbar sustainability campaign. Alongside one another with the Nabu Character Conservation Association, the firm also supports a specially set up climate fund. This is employed, amongst other matters, for the rescue of the German moors.
