The retail media marketplace has tripled in four years in the United States, according to eMarketer

According to a projection from the US Electronic Retail Media Advert Paying out report, for the US retail media marketplace as a result of 2024, advertisement spend will maximize threefold in four several years. They will consequently go from 20.81 billion dollars (2020) to 61.15 billion bucks, or a development of 30.9%.

Retail media is anticipated to increase more rapidly than other important US marketing channels and match mainstream tv, which is concentrating on $ 67.17 billion.

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