Jakarta –
You must be familiar with retail stores Alfamart and Alfamidi. However, there are still those who don’t know the difference between the two retail stores, even though they both have the first name Alfa. In fact, the logos of Alfamart and Alfamidi are also not much different.
Then, what the difference between Alfamart and Alfamidi? Listen here.
History of Alfamart
Judging from the history of its establishment, Alfamart appeared earlier than Alfamidi. The emergence of Alfamart began with a collaboration between PT Alfa Retailindo, Tbk with PT Lancar Distrindo who at that time wanted to create a new business model, namely a kind of self-service but with a smaller form. Because the two companies could not be merged, then at the end of June 1999 a company was established which was named PT Alfa Mitramart Utama.
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After PT Alfa Mitramart Utama was established, on October 18, 1999, a minimarket with the Alfa brand was released, named Alfa Minimart. The location for the establishment of the minimarket is on Jalan Beringin Raya, Karawaci, Tangerang City.
However, the ownership of PT Alfa Mitramart Utama had to be sold on August 1, 2002 which was eventually owned by PT Sumber Alfaria Trijaya which is under HM Sampoerna with 70% share ownership while the rest is owned by PT Sigmantara Alfindo.
A few months later, on January 1, 2003, Alfa Minimart changed its name to Alfamart until now.
History of Alfamidi
Alfamidi was first established on June 28, 2007. On that date, Djoko Susanto, founded a company called PT Midimart Utama or MIDI.
Djoko is the founder and CEO of PT Sumber Alfaria Trijaya, Tbk. and the largest shareholder of Alfamart. MIDI was founded with the hope of providing cheap shopping services as well as being close to where everyone lives. Alfamidi outlets were first established on Jalan Garuda, Central Jakarta.
Even though they are under the same management, namely PT Sumber Alfaria Trijaya, these two minimarkets certainly have differences.
Difference between Alfamart and Alfamidi
Place size
Alfamart has a smaller size than Alfamidi.
Alfamidi’s size is bigger than Alfamart but smaller than supermarkets. Alfamidi’s area ranges from 200 to 400 square meters.
Products for Sale
Products sold at Alfamart are focused on personal needs in limited quantities.
At Alfamidi, the products sold are actually not much different from Alfamart, with the addition of fresh fruits and vegetables, processed meats and frozen food. In addition, at Alfamidi there is also hot water that can be used to brew coffee or instant cup noodles.
Thereby difference between Alfamart and Alfamidi.
(fdl/fdl)
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