One of the most relevant domestic rappers of the moment, roland’s if, has released a new song “to stick”, which he called a “manifesto of joy and fun”. An attractive video clip was also made for the song.
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“Stuck” is my manifesto of passion and fun. Life is unpredictable, fate plays various tricks, but “pranks” and “touches” are the things that have saved me in completely unenviable situations. Without touch, life is gray and even sometimes meaningless, so there is no other way but to touch life,” says Roland Če about the single.
“Stick – it is to rejoice. This is the most important thing for any young person and not only. Life must be enjoyed. In life, everything will always be up and down, so it is important to never lose touch, that spark that makes everything more interesting,” continues the artist.
The idea of staying is to inspire young people and invite them to inspire other young people, make friends, be happy and simply enjoy life. The song also features a ‘touch’ dance with choreographer Gosh and his students. Under #patikpiedurties, our goal is to collect as many touches as possible, so that young people, even in the farthest corner of Latvia, have heard about the fact that it is time to recharge and properly touch everything in life.
The authors of “püðurtis” are roland če and Kristaps Ārglis, it was produced by roland če. The video version of the song was made by “Policy production” and “McCANN Riga”.
The song “to touch” is not only a manifesto of joy and youth, but also an invitation to young people to lend a hand to each other in a difficult moment, so that life becomes easier and there is more room for touch. With the song “piedurties”, roland če together with the ICT service provider “Bite” also invites to support the children of SOS Children’s Villages in Latvia.
“The new school year is approaching, so that it can be started with joy and great energy, I invite young people to support other young people and bring joy to the students of SOS Children’s Villages by providing support teachers with a donation, so that the little rezgali are happy and motivated not only when starting, but also continuing their studies ,” says roland če.
In the circles of the Latvian rap scene, roland če is already an acclaimed artist, but the name of roland če became known to the wider public after the successful success of the single “Tort”, as well as the song “Riņķa deja (Krievu Roulette)”, which was also the artist’s first collaboration with a music label. Universal Music”.
roland če is a rapper, songwriter and producer from Talsie, who has been involved in music for more than ten years, turning to it more professionally in 2016. He works in music both as a solo artist and takes part in several joint projects, the most successful of which is a duet with his colleague, the rapper Xantikvariats – the last joint album of the two “Siera Plate 2” has received a great response among listeners, and was also nominated for the Latvian music award “Zelta microphone 2019”. In the spring of 2022, roland če released the album “visurgoedos”, which has become one of the most listened albums of domestic artists this year.
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