Sales of Keiler beer are increasing, Sternla and Würzburger Hofbräu are weakening

Although the Keiler beer is no longer brewed in Lohr, but in Würzburg and Kulmbach, the brand, which was created by the former Lohr brewery only for the Lohr wheat beer, is very popular in the region and beyond. At the Keiler-Weissbier-Frühschoppen at the Spessartfestwoche in Lohr, there were more Keiler fan clubs than ever before. The “Keiler” brand has long since adorned not only wheat beer bottles, but also includes country pilsner, cellar beer and now also light beer. According to the 17

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