Spoiled for choice in the supermarket.
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Ariel, Persil and Co.: Which detergent brands are the best known in Germany? The Hamburg market research institute Splendid Research, which examined the detergents with the strongest brand image in a study, provides information on this. In addition to the factor of brand awareness, the respective image of the brand was also examined more closely. The result is a top ten ranking in which two traditional brands share first place.
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