Through an agreement with the Mediapro Group, the app seeks to stay competitive by attracting sports fans from generation Z and millennials.
Snapchat, with more than 300 million users according to Statista, despite being older than other current applications such as TikTok. It still doesn’t reach half as many active users as the Chinese app, which exceeds one billion. To seek to reverse this reality, the ghostly social network has announced an agreement to attract sports fans to its platform.
the deal
The Mediapro Group and the Snapchat platform have announced an agreement to bring sports and entertainment content to millions of young millennials and Generation Z on the social network. “An alliance that reinforces the group’s commitment to new audiences. As well as Snapchat’s expansion and growth strategy in the Spanish market. The parties have indicated in a statement.
With this partnership, Snapchatters will be able to follow sports content such as the Fifa World Cup, the best Goal disciplines or World Skateboarding Tour qualifying events for the Olympic Games through stories in the discover section of the app. Also the best Ubeat entertainment with the most outstanding content creators, eSports, gaming, freestyle and much more.
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This initiative will allow Snapchat users to consume premium content vertically and through innovative experiences on mobile devices. The different channels created by the group will open new avenues of participation and interaction for the millions of snapchatters in Spain and around the world.
“We are very happy to partner with Snapchat and bring our expertise and know-how in the creation and production of content to one of the platforms with the highest consumption among new audiences,” said Ignacio Arrola, Marketing Director of Mediapro.
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