The US video game developer EA Sports will be the new sponsor of the top Spanish football division from the 2023/24 season. This was announced by La Liga on Tuesday.
EA Sports, which has been selling the successful game simulation FIFA since 1993, follows the Spanish bank Santander and, according to the Spanish media, is said to have signed a five-year contract. La Liga reportedly collects between 30 and 40 million euros per season for this. Santander, on the other hand, has only been paying 17 million euros per season since 2016.
The Spanish top flight continues to grow with the new deal with EA Sports. Since 2016, sponsorship income has increased from 50 to 155 million euros per season. In the same period, income from the sale of TV rights doubled from 825 million to 1.625 billion for the 2021/22 season.
SID
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