Der Green Marketing Award als Green Event, CO2-neutral outdoor advertising and advertising material with a greatly reduced ecological footprint – the ÖBB advertising, as an in-house agency and advertising space marketer for ÖBB, sets sustainable milestones in staccato.
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Managing Director Karin Seywald-Czihak, tells in an exclusive interview with Opinion Leaders Network where the green journey is going.
LEADERSNET: Ms. Seywald-Czihak, the first Green Marketing Award had a tremendous response in the industry taken care of. Why is that?
Karin Seywald-Czihak: I am very pleased that together with our partners the Green Marketing Award to become a green fixed point in the first year domestic marketing industry could do. 83 submissions and nine well-deserved ones Winners have shown us that sustainable marketing in companies is not only arrived, but is also being driven forward with great commitment.
LEADERSNET: Does that mean there will be a Green Marketing Award 2023?
Karin Seywald-Czihak: We have had a lot of positive feedback from the submitters, partners and the get marketing industry. And it’s important to show that sustainable marketing does too is economically successful. Therefore, the Green Marketing Award should not only be the stage for the local green marketing pioneers, it should above all show what is already happening today everything is possible with Green Marketing and in the best case also inspire.
LEADERSNET: In the Green Marketing Award, ÖBB advertising praises sustainable products and Implementations from – what are your own contributions to sustainable work?
Karin Seywald-Czihak: In the field of outdoor advertising, we build on several green pillars. The first is one Resource-saving and as sustainable as possible production and disposal Advertising Materials. We use certified films, paper with seals of approval and recycle billboards. We have upgraded all lighting to energy-saving LEDs and only use 100 percent green traction current. It is an interaction of many individuals Components that help us to work more sustainably.
LEADERSNET: In your current campaign, you address the possibility of advertising campaigns now CO2-to be implemented neutrally – how does that work and what do I have to do as a booking customer?
Karin Seywald-Czihak: Here, too, we have looked for strong partners – together with Group M and their product “admosfy”, the University of Natural Resources and Life Sciences Vienna and myClimate we do not entirely account for the emissions generated during the production of advertising material can be avoided and compensate for them. The scientific models for it we have developed in the last two years. Very important: For our Customers do not incur any additional work.
LEADERSNET: That means – from now on, the emissions for each booked with you Outdoor advertising compensated automatically?
Karin Seywald-Czihak: At the end of each booking, the emissions are fixed, which we then over the course of the year add up and at the beginning of the following year about selected climate protection projects equalize
LEADERSNET: CO2-neutral bookings, low-emission advertising media, driving force: in for green Marketing in Austria – these are strong achievements. Where can the sustainable journey take you the ÖBB advertising still go?
Karin Seywald-Czihak: We are all in a comprehensive transformation process. We make big ones Steps but also many small ones – all with the aim of doing something good for the environment. and we will continue to work intensively on this in the future. ÖBB Advertising markets the advertising space owned by ÖBB, it plans ÖBB advertising campaigns and implements them. It provides additional support as an in-house agency the marketing departments in the individual ÖBB companies in the areas Media planning, graphics, producing, event management, sponsoring and market research.
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