Photo: Twitter X OMG Research
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In the focus of Twitter users: racism, political perspectives and gender identities
Although identity and societal debates are spoken of in many ways, the Twitter Prism survey identified five key themes that come up regularly. The users’ focus is primarily on integrative conversations about origin and ethnicity at 39 percent, political perspectives at 36 percent, gender identities at 10 percent, sexual orientation at eight percent and health at six percent. In the conversations of the users, the most used unique keywords show that people share their personal decisions and values as well as the desire for respect and equality. For example, the keyword “preferred” occurs approximately 18.3 times more frequently in Identity Tweets, “respect” 8.5 times more frequently, and “equality” 2.5 times more frequently than in all Twitter conversations .
The whole report is here: #TwitterPrism
Do brands have to be political? In “W&V Food for Thought”, W&V editor Stephanie Gruber talks to Tim Stübane, managing director and founder of the The Goodwins agency, about whether brands need to position themselves politically in order to be visible. The episode also deals with the dangers involved when brands dare to take a clear stand.
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