Their first name scribbled on a cup – the trademark of the brand – Élodie and Julie hurriedly return to the nearby Tourist Office, their employer. The two young women took a short break to satisfy THE delicacy of the day in Thionville: “A good Starbucks coffee! Personally, I also love their Anglo-Saxon pastries,” confides one of them, undoubtedly a future loyal clientele of the US caffeinated giant.
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Investment: €500,000
Under construction for many months, the brand is finally awakening in the premises of the former Clément perfumery, rue de Paris. Totally revamped according to the preformatted model of the franchise, the cell has a commercial area of 220 m². The terrace offers twenty seats, the interior part 48 seats. Equipped with a headset, Olivier Chevalier orchestrates this grand opening day. After Metz, Dijon and before Troyes by the end of the year, the associate franchisee is giving birth to its fifth establishment. Investment amount: €500,000.
“Apart from Colmar, renowned for its tourist dimension, this must be the first opening of the franchise in a city of less than 100,000 inhabitants. A real gamble,” says the entrepreneur. But a calculated bet. The arguments put forward by his well-known franchisee colleague in Thionville, Thierry Ghezzi, who is also the City’s trade assistant, won him over. Then the market study carried out upstream confirmed his feelings: “The potential of Thionville is undeniable”, he judges. The reduction in commercial vacancy in the city center sounds like a first positive indicator. The urbanization of the right bank, with a booming station district, completes this observation. The potential customers are there. It now remains to attract this public. Enjoying an international reputation, Starbucks should soon fill the daily lives of Thionvillois with its scent of coffee. A bit like the Belfry pharmacy in its day…
