Since we as game journalists are in close contact with all kinds of parties from the game industry, we often receive information directly from the source. Also a new infographic showing how Unity is doing.
What might stand out here is how the infographic deals exclusively with advertising revenue. About how 3.4 billion users are fueling advertising models, US ad revenue has tripled and 32% additional IAP growth can be noted. This is because the information comes from a company called Consumer Acquisition, which focuses on interweaving advertising with and attracting players to video games.
Is this interesting for the average reader? No, probably not. But for those who want to make their own games, it can be an interesting resource to study. And if we already have the information at hand…
–
