23:25 • 14 jul. 2022
The of Briseis is a history that started in the year 1932when Antonio Lopez Jimenez began his work in the world of perfumery in a small rented room. It would still be 16 years before it was incorporated as a company.
His career in the sector and his specialization in the manufacturing, packaging and distribution of products of personal care y perfumery led to successive expansions and changes of address of its headquarters that went from the area of Plaza Barcelona (now Plaza Juan del Águila Molina) to the factory current in the municipality of Benahadux.
markets
If initially the firm from Almeria focused on National marketfrom the beginning of the decade of the sixties of the last century a process of internationalization which is still active today and represents just over 10 percent of its turnover.
Since its creation, Briseis has launched on the market a wide range of productswith floral-type colonies such as rose, jasmine or tuberose and ‘fantasy’ compositions such as Gallant of the Night o Heno Briseis.
black tulip
But perhaps its most representative product is the Black Tulip, whose launch Occurred in the year 1953 and that today continues to reign in the markets, now with the incorporation of a new range baptized as Gourmand Black Tulip which is reporting many successes at the commercial level, as explained Alicia Lopez Mercaderresponsible for the company’s Marketing Department,
Much of its success lies in the work that is carried out in its Research and Development departmentfrom which new products depart every year for the markets, innovating with new formulations, with an average of between 10 and 15 new releases each seasonaccording to López Mercader.
Expansion
When almost sixty years have passed since he began his export trajectoryBriseis maintains a high level of activity, highlighted by the Andalusian Foreign Promotion Agency (Extenda)with which it has developed a total of 55 trading shares international markets in Africa, America y Europawhere the products of the Almeria firm enjoy a high degree of recognition.
Los future plans of the company are focused on growing their brands to reach New markets “and that new consumers can enjoy our products”. At the corporate level, its objectives are to follow automating the facilities for improve competitiveness and to provide a better service.
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