Camille comes with clothing collection and is the first Belgian artist to announce a virtual concert

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Camille Dhont (21) starts her own clothing line at store chain JBC. The singer immediately signs a long-term agreement for no fewer than six collections. The first will be released in November and will be presented in a digital world.

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As a promotional stunt, Camille is the first Belgian artist to perform in the virtual environment of Roblox, a popular game for children. In November Camille will start her almost sold-out concert series in the Lotto Arena. “The people who couldn’t get a ticket can still get acquainted with my new songs in this way,” says Camille.

During the online concert, Camille wears outfits that she helped design herself. “It’s nice to be able to think along with the designers. The collection is 100 percent like me: a high level of show, but still comfortable and casual† Everyone can get acquainted with the things I prefer to wear myself.” What will definitely be in it? “Pink of course.” (laughs)

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