Sword Health, a Portuguese startup that created a digital solution for the treatment of musculoskeletal pathologies, revealed a new corporate image that, it guarantees, reflects the company’s mission to free two billion people from pain.
The new position is communicated through a redesigned institutional website, as well as a more modern logo composed of two circular shapes that “represent the company’s focus on each patient’s path to a healthier life – the outlined circle represents prevention and filled circle represents treatment”.
In addition, the color palette, iconography, photography, patient experience and apparel have all been strategically updated to demonstrate the evolution of Sword Health.
“We are announcing the start of a global movement to free the world from pain. It’s much more than just a new look and feel for us, it’s the culmination of years of research and development, designed to support the core objective of healing people’s pain. We are confident that this movement expresses both the transformation of our company as a whole and the future of a pain-free world”, says Virgílio Bento, founder and CEO of Sword Health, in a statement.
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