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The original project was conceived by the artist company “De Marinis Group” together with the students of the “BigRock school”, the most important Italian reality in the field of
CGI animation, visual arts, videogames and sound production
. Collaborates with a partner of excellence such as PwC Italia, an organization of professional services and industry leader in Web3 and Metaverso consultancy.
The operation will consist in the generation through neural networks of “sound-reactive” works of art that will arrive directly to the eyes of the spectators through the
ledwall on- stage
. The students of the BigRock school, starting from listening to Lauro’s five songs
“Only us”, “Rome”, “Marilù”, “Rolls Royce” and “C’est la vie”
they have come up with creative concepts that they will actually produce
digital paintings
unique in the world that will then be auctioned as NFT in autumn, at the end of the “Achille Lauro Superstar tour”, in support of
Association “Maria Letizia Verga Committee”
for the study and treatment of child leukemia.
In parallel, thanks to the contribution of the virtual entertainment brand LIVENow, in support of the charity operation
the concert will be streamed exclusively on The Nemesis metaverse
. A limited number of 10 thousand users will be able to take part in the virtual concert in which various experiences will be offered, including the possibility of winning a “meet and greet” with the artist and tickets for the other tour dates. The virtual stage in the metaverse will open on Saturday 2 July and the streaming of the concert will coincide with the live date in Milan.
“In this initiative I have tried to carry on
an art project
– explained the singer -. During five songs that I will perform at the live in Milan we will see live the creation of as many works designed and developed by very young and very talented boys. I strongly believe in the new generations and I try to surround myself more and more with fresh and brilliant minds, because they know how to bring incredible added value “.
Lauro’s traveling adventure
starts Sunday 3 July at the monumental baroque frame of the Palazzina di Caccia di Stupinigi in Nichelino in Turin, during the fourth edition of the Sonic Park Stupinigi and after Milan it does not stop, it will then continue towards Bologna, Brescia, Marostica, Rome, Taormina, landing in numerous and prestigious locations throughout Italy, with a single stop in Switzerland, until the final date of Pisa on 12 September.
Lauro will stage an impressive show, a whole new show, from the arrangements to the costumes declined in two new versions: in some appointments of the tour – produced by Friends & Partner – he will be accompanied by
Electric Orchestra
while in others the public will be able to see him in another guise by discovering the rock band version with his original line-up.
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