Facebook and Instagram are among the most used social networks. Yet TikTok is gaining momentum and all users are starting to turn to this network. Meta platforms then challenge the competition by offering novelties, such as new tools for editing Reels.
What’s new from Reels on Instagram
Instagram is now integrating more features into Reels. These are tapes or reels. These are especially popular on Instagram stories. These include videos, multi-clips, quizzes and surveys. In summary, everything that allows Internet users to express themselves.
The network then becomes more flexible on the types of video that can be published on the platform. Users can now use their own audio in their video. Perfect entertaining ways to get known by subscribers or “Followers”.
Among the changes, Instagram also allows posting a video with a maximum length of 10 minutes. A significant step up from the previous limit and perfectly in competition with the maximum 60 seconds that TikTok offers in its videos.
New editing tools on Facebook
Facebook also prioritizes competition with TikTok in its updates. Note that the social network currently has about 2.85 billion users according to a recent report. Mark Zuckerberg thus sets himself the challenge of winning the hearts of his rival’s users and encouraging them to spend more time on Facebook.
New updates are now available. Facebook today integrates video trimming features. Creators will now be able to easily grab parts of their videos and audios. They will even be able to edit more easily from the desktop.
Facebook is also pushing more Reels or Suggested Reels into the platform, just like Instagram’s feed. It is also possible to recommend Facebook Reels directly in Instagram to give them more visibility. Zuckerberg’s company is also inviting creators to start posting their Reels on Facebook.
Conclusion
Meta prioritizes competition with TikTok by integrating new features on both Instagram and Facebook. We now have access to longer video downloads, creative facilitation tools. In short, Meta then encourages its users to publish more on its platforms.
