Smartphone sales in the first quarter of 2022 are again not very rosy. All brands saw sales decline in this quarter, except for Realme, which saw an increase.
Smartphonemarkt in Q1 2022
The first quarter of 2022 was the worst first quarter for smartphone manufacturers since 2013. went 49 million new smartphones sold over the counter, according to research firm Counterpoint Research, which is a 12 percent decrease compared to the first quarter of last year. These are figures on European smartphone sales. Samsung state with a share of 35 percent, but saw growth decline by 16 percent compared to last year.
Apple saw a 6 percent drop and is second with a 25 percent share. Xiaomi follows in third place with a 14 percent share. However, the Chinese manufacturer saw the growth slow down by 36 percent. We see Oppo in fourth place with a 6 percent share and an 8 percent decline in growth. We’ll see at five realme, which, in contrast to the rest, shows a huge lead; 67 percent growth in deliveries.
The reason for the decrease can have several causes. For example, due to covid lockdowns (in China, among others), there is still a shortage of materials, there is rising inflation and there is the war in Ukraine. The war influences the market in various ways. For example, several brands have withdrawn from Russia.
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