News24 is a new news channel that was officially launched on March 1, 2022 at 7.00 a.m. (technical broadcasting began in February). The creator of the station is the Astro company, which has been producing the game show “Familiada” and broadcasting the E-Sport TV channel for years.
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Average minute audience News24 from April 1 (from that date the channel is monitored by NAM) to June 13, 2022, it amounted to 35 people. This translated into 0.00%. share in the television market, both among all viewers, as well as in the commercial group 16-49 and in the group 16-59 – according to the Nielsen Audience Measurement data, which was reached by the Wirtualnemedia.pl portal. is in the process of negotiating contracts with large cable TVs; currently it is available on over 120 small cable networks in the country. Absence of significant players from the portfolio – affects the viewership score.
Daily RCH at the level of 9.4 thousand viewers
On average, 9.4 thousand people had contact with the station every day for at least 1 minute. viewers 4+. In turn, the average viewing time was 3 minutes.
In April, the average AMR News24 was 30 people, in May – 55 people, and in the period from 1 to 13 June – 82 people.
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From among the individual days, News24 was watched the most on May 15. That day, the channel was followed by an average of 616 viewers aged 4+.
TVN Media is responsible for advertising sales in News24. The distributor of the content of the News24 channel is the Delegata company, which previously introduced to the market such Polish channels as: ESKA.TV, POLO.TV, Fokus.TV, Vox Music.TV, Hip Hop.TV, Nova.TV, 8TV, Metro. TV, WP.TV.
Currently, Toya viewers and numerous smaller cable TV operators have access to the channel. News24 can also be watched, among others in WP Pilot.
Work on the canal lasted 18 months
Astro worked on the News24 channel for a year and a half. In spring 2020, the company announced that it was conducting talks with potential investors, and the new channel, also broadcast on the Internet, would be a policy-free news station.
In May last year News24 editorial staff has already started to work, its goal in the first months was to “collect the largest possible archive with video materials that is necessary for the work of news stations.” The start of the station was scheduled for the beginning of September. In mid-September, Astro explained that the reason was that the National Court Register had still not registered changes to News12.
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