Crdits photo : Capture YouTube
In April 2020, Rina Sawayama exploded the codes with her first album “SAWAYAMA”, led by the excellent singles “XS” (44 million streams on Spotify) or “Comme des garons (Like the boys)” (36 million plays). ) and acclaimed by critics who ranked it among the best albums of the year. A real spotlight on the bubbling and promising talent of the Japanese singer, leading her to collaborate with Charli XCX on “Beg For You”, Lady Gaga on the remix album of “Chromatica” or even Elton John, totally a fan of her, on “Chosen Family”. The one who will play in the film “John Wick: Chapter 4” next year is now ready to start the second!
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“This hell is better with you”
Indeed, Rina Sawayama will release her second album “Hold the Girl” on September 2 (it will contain 13 tracks) and she intends to storm the charts around the world with the first single “This Hell”, a devastating pop anthem co -written with Paul Epworth (Adele, ColdplayLorde) – who produces the sound – or Lauren Aquilina (Demi Lovato, Ava Max). This Hell is better with you / We’re burning up together / Baby, that makes two / ‘Cause the Devil’s wearing Prada / And loves a little drama, ooh-ooh / This Hell is better with you chants the 31-year-old artist on his explosive chorus (even with a reference to the media fierceness against Britney Spears), ready to resonate in the evenings all summer long. This is an important song for me given the human rights that are being taken away from minorities (…) in the name of traditional religious beliefs, more specifically, I was thinking of the rights being taken away from the LGBTQ community when I wrote this song explains the artist, adding: When the world tells us we don’t deserve love or protection, we have no choice but to give each other love and protection. This hell is better with you . The tone is set!
In the brilliant music video for “This Hell”, again directed by Ali Kurr, Rina Sawayama invites us to her hotel room, where she is ready to put on a very rock’n’roll wedding outfit. In the limousine that takes him to the church, the champagne flows freely… but a horde of demonstrators sows chaos outside. Despite everything, it is with a bouquet of flowers in hand that she lands in the path that leads to the altar, even performing a few country dance steps… before uniting with a man and a woman. Let the party begin… And it will be hellish! Let it be said, the New star of pop is called Rina Sawayama.
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