Home » Business » By investing 1 million euros in a new store, the Citro brand will be strengthened in Riga

By investing 1 million euros in a new store, the Citro brand will be strengthened in Riga

Local Latvian retail store chain “Citrus“strengthens its position in Riga by opening a new store in Imanta, Kurzeme Avenue. This is the third brand store to be opened in Pardaugava this year.

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Investments The latest Citro store in Imanta has about 1 million euros, but the total investment to open Citro brand stores in Pardaugava this year is more than 2 million euros.

“With the opening of the newest store in Riga, the Citro brand has strengthened its position on the Pardaugava side. When planning the Citro brand coverage in Riga, we focused on the city’s economically active and densely populated neighborhoods,” said Imants Kelmers, Citro’s brand representative. , Chairman of the Board of SIA “Latvian Retail Management”.

The newly opened store has been completely renovated. During the renovation of the store building, the environment has been tidied up and a bicycle shed has been created for those who support an active lifestyle.

A deposit pack transfer point is available at the Citro store in Imanta, where you can hand over the empty deposit pack and receive a coupon that can be used to pay for the goods at the time of purchase.

There are currently five stores with a total of five Citro brand stores in Riga.

Retail The Citro brand belongs to the Latvian Retail Management Association. It consists of the networks of local capital retail companies AS “Diāna”, SIA “Gabriela”, SIA “Lekon” and SIA “AA&CO”. The association represents a network of “Citro” and “Eldo” brand stores with more than 80 sales outlets throughout Latvia.

SIA “Latvian Retail Management” provides a unified assortment of a common network, organizing the logistics system and including the creation of an individual offer at the sales points of each cooperation partner in accordance with the traditions of the region and the offer of local producers.

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