The popular backpack brand Beckmann probably got a little more attention than expected, when it became known that they had entered into a collaboration with influencers Caroline Berg Eriksen (35).
Below a picture of theirs Instagram-profilethere were several who reacted to the choice of partner.
About the marriage: – Can be loud
Eriksen, who for several years was known under the blog name “Football Lady”, has 300,000 followers on Instagram. On her profile, she shares photos and videos from everyday life, including photos of her two daughters that she has with a former football player Lars-Kristian Eriksen (38).
Sometimes you can see the daughters are depicted in various advertising posts, and this is exactly what people in Beckmann’s comment field react to.
The background for all the criticism of Beckmann comes from the fact that several believe that Eriksen benefits his children, and some in the comments field claim that the children’s right to privacy is violated.
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In a comment, a person calls Beckmann’s choice “strange”, and asks if the backpack brand has slept at work.
«Since I do not like #sharenting, I wonder if you take two year old bags back? I do not want my children to be associated with the use of influencer children in the marketing of schoolbags that I have otherwise enjoyed. Now I would like to return the bags and get the money back! », Another commented.
UNICEF defines “sharenting” as “reckless sharing of unnecessarily large amounts of pictures and information about their children online.” According to a survey conducted for the organization in Norway, an average of 1165 photos and videos of a child will have been published on social media before the child has reached the age of 12.
Criticized: – Dangerous
Want to say no
On Instagram, Eriksen went out and said she had blocked “a lot of people”. There were several in Beckmann’s comment field who reacted to the fact that they were blocked from expressing their opinions.
Eriksen defends herself to Dagbladet by saying that she blocks untruths and personal attacks, and that she has no interest in such people following her.
The 35-year-old is also honest that the comments go down on her, and that it seems that for some, everything she does is wrong.
New dog after the loss
– I am a human being like everyone else, and even though I have stood firm in some storms, it stops for me too. Now I want to speak out and put an end to all this. I think it’s scary to see how people hate online, adults who rat together to ruin for others, how they make diagnoses and discuss me as if I were not a real human being. I do not understand where the net hatred will end. There is so much of it out there and we have to teach the generation after us that this is not okay. Online bullying is very dangerous and constantly relevant, and I think it should be talked about more.
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A debate that creates engagement
We have seen influencers who expose their children create great commitment in the past. Kristin Gjelsvik (35) is one of the influencers in Norway who does not want to expose his child.
Victim of brutal motherhood: – Sharpening
– We have no right to decide that this will be a public person before the child himself is old enough to know what it means, she told Dagbladet in 2019.
Jenny Skavlan (36) and Live Nelvik (39) are also two celebrity mothers who have been open about the fact that they think it is wrong to expose their children on social media. In 2017, stated child psychologist Willy-Tore Mørch joined Dagbladet on the issue:
– Just hurt
– The parents who post pictures or information about their children do so in the best sense, but the children often do not agree. They also do not know the effect of what it means to be published online. Things on social media persist for a long time, he said, and pointed out that at the same time it is difficult to say anything about the long-term effect as it is a relatively new phenomenon.
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Eriksen emphasizes to Dagbladet that she never pushes her daughters in front of herself in ads for customers.
– I have nothing against criticism and discussions about children and social media. I myself am critical of much that is published by and about children, and I have daily reflections with both myself and Lars-Kristian about what is okay to share and what is not. I know that others have a quite different opinion of what is okay to share and what is not okay, but disagreements must be acceptable without taking the discussion down to a level where you use personal attacks and other nonsense.
Criticized by Amnesty: – Very serious
No ban on exposing their children
Although someone in Beckmann’s comment field has accused Eriksen of exposing her children in a way that violates their right to privacy, she has the law on her side.
There are no guidelines for how much parents are allowed to share their children on their own channels, and The Data Inspectorate shares only guiding tips and encouragement to follow the Convention on the Rights of the Child.
In addition, the Norwegian Consumer Agency can inform Dagbladet that the Marketing Act does not contain any prohibition against exposing their children to marketing.
– I profit from being Caroline Berg Eriksen, and Caroline Berg Eriksen is the mother of two little girls. It is not possible to change, and if I were to exclude my family from social media to a greater extent, it would be cold and impersonal, Eriksen tells Dagbladet.
Field again: – Give yourselves
Now the around 200 comments on Beckmann’s post have been removed, and it is no longer possible to comment on the post.
Beckmann did not want to answer Dagbladet’s questions, but referred us to Instagram, where they have published a new post where they thank for constructive feedback and that they will take them further in the work with influencers.
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