“Colruyt has to lower the prices of more and more products because there is more competition,” says VRT NWS journalist Steven Rombaut. “Just think of the Dutch supermarket chain Albert Heijn, which is opening more and more stores in our country and is therefore also putting pressure on Colruyt’s prices and profit.”
“At the same time, Colruyt sees the costs rise sharply due to the high inflation. Think of the wage indexations of the staff due to the high inflation. And it is precisely because of their lowest price guarantee that they cannot always pass on these increased costs to their customers.”
–
