CELINE we all know from afar, it’s French, it’s expensive, it’s for fashion week fashion. But Gazo decided otherwise, he robbed the brand’s e-shop and is only displayed in full CELINE. Rappers are all looking to drip in haute couture, not so long ago they all swore by Gucci, LV, Fendi, now you have to catch another vibe to differentiate yourself. Gazo chose CELINE when others try hiker brands, and he says it loud and clear with his latest title CELINE 3X.
We had never seen the rapper take an interest in the brand before that, is there a partnership to create a trend? One might ask. In any case, the title is already number 1 of the TOP 50 Spotify, so we put in ticket on the fact that we will see it thoroughly everywhere in the next clips to be released.
CELINE: the story of a French brand
Celine is not a brand with a crazy history. It’s been there for a while, it’s true, but we won’t make a movie of it. It’s just Céline Viapana and her husband who one day go into business. Finally, not the business of clothes, but that of made-to-measure shoes for children. The shop is rue de Malte in Paris, it is quickly popular with people who can afford it. The positioning is clear: it’s luxury. We are in 1945, the sauce takes well, three stores are quickly created, and the brand begins to diversify. Clothes, perfumes, and handbags, everything goes.
We advance in time, the artistic directors follow one another. For example, we saw Michael Kors hold this role from 1997 to 2004, before leaving to devote himself fully to his brand. At the moment, it’s Hedi Slimane, formerly of Yves Saint Laurent and Dior, a le boug legend.
Today the brand is doing well. Its handbags are legendary, its creative director is a legend, and it belongs to the LVMH group. So it’s good for them, but developing to stay relevant is a daily task. Is that why she calls on rapper Gazo? It’s not impossible, it would even be rather clever.
Gazo and the sappe, a love story
When Gazo showed up, he swore by Burberry. Must say that the guy has squarely made a sound called Acte de Burberry. Well found the pun by the way, if you read us my gazo well played bg. After from there to launch a Burberry vibe among all French rappers, we are not there. It’s hard to say if he’s only talking about the brand for the possible pun, or if he has a real acquaintance with the baye.
For other brands, obviously the rapper has wrinkled Gucci. Besides, when we saw that the Italian brand was doing a collaboration with North Face, we immediately thought of the rapper from Sant-Denis. But once again the artist does not seem to make a religion out of it and continues to look for a favorite brand.
And BSB in all this? It’s the name of his merch, and his crew. Well, we’re far from haute couture, huh, it’s artist merch. We’ve never had one in our hands so we won’t talk about the quality. But the design…well, it’s artist merch, we don’t want it. Special mention to bulletproof vest print t-shirthats off to the artist, it’s really disgusting.
The meeting CELINE and Gazo
It’s recent. But he shows himself not in full CELINE for the first time in the sound he made in favor of the brand. The unmistakable chorus he drops on Reggae and Calypso from Russ Millions has been clipped, he tumbles in CELINE. He even mentions it in his first punchline. The beat is crazy, and Gazo shocks the whole world with this sound by the way. Nice spotlight on the brand.
2 months later, the eponymous sound CELINE lands in our playlists and explodes everything. We find the entire cast of the French brand’s sapped clip. Moreover, to promote it, he shares a tiktok in which we see the dancer No Fvce release his best gestures, announcing a contest whose winner will accompany the artist to the brand’s shop to rob it.
video/7096107335071894789" data-video-id="7096107335071894789" data-embed-from="oembed" style="max-width: 605px;min-width: 325px">@gazo.official #Celine3x @nofvce_
Will the brand transform the essay and win the hearts of rappers and their fans? We think so. Creatively, that’s exactly what the public is looking for: expensive clothes that get noticed (the logo basically there). For flex it’s practical, we know directly what type of product it is. And then there’s a thing: Gazo is at his fucking prime. The guy is doing masterclasses right now, proof is with his latest feat with Headie One, another crazy thing.
We’ve started paying attention in music videos lately, do we see any CELINE? Not too. We saw Leto wear it anyway in Mozart’s Captain Jackson clip (Episode 2), and we’re sure it won’t stop there.
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