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The creator of the company’s advertising empire leaves Facebook

Sheryl Sandberg leaves her position as operations manager at Meta (Facebook) after 14 years.

Sandberg is one of the company’s highest-profile executives and will step down in the fall after a transition period. She will keep her position in the directory.

She is succeeded by Javier Olivan, another long-time employee who is currently head of growth. Zuckerberg has called Sandberg’s departure “the end of an era.” “Sheryl was the architect of our advertising business, she hired great people, she shaped our management culture and taught me how to run the company.”

Meta’s shares fell almost 3% after the announcement of his departure and 45% so far this year.

Throughout her years at Facebook/Meta she positioned herself as an advocate for women at work and profiled herself as a champion of small business growth through Facebook. She but she was also at the center of the numerous privacy and content moderation scandals that have rocked the company in recent years.

For her role in building Facebook’s advertising empire, critics have held her partly responsible for the Cambridge Analytica scandal and the Russian disinformation campaigns uncovered on the platform after the 2016 North American lessons and the widespread proliferation of the language of Facebook. hate and misinformation.

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