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The race for space conquest by Swiss watches

In the midst of the Cold War, Americans and Russians were racing to conquer space. At the same time, behind the scenes, another competition pitted the watchmakers against each other to be the first on the wrist of the astronauts. Which of Breitling, Omega or TAG Heuer conquered space first? The three Swiss brands claim a first in space and promote their exploits with great marketing support. But what is it really?

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