Home » Business » La CHA**E, LIBÉREZ-MOI, SANTÉ MARION… Célio releases a collection of t-shirts with Benoit Paire and his brand “Hors Paire”

La CHA**E, LIBÉREZ-MOI, SANTÉ MARION… Célio releases a collection of t-shirts with Benoit Paire and his brand “Hors Paire”

credit: Twitter Benoit Paire

On the occasion of Roland-Garros 2022, the Célio brand is taking advantage of the tennis highlight of the year in France to announce the launch of the “Hors Paire” brand by Benoit Paire, its ambassador for the past few months.

The French tennis player, who will wear an orange outfit for the Parisian Grand Slam, offers a collection of 3 t-shirts that will delight fans of the player and his punchlines.

At the beginning of the week, it will indeed be possible to buy flocked t-shirts “La CHA**E”, “LIBEREZ-MOI” or “SANTE MARION”.

For his brand, Benoit Paire therefore chose the name ” Outstanding “ accompanied by a logo representing a glass of cocktail. A design idea that the French tennis player had in mind for a while, he explained it during a live video on behalf of BNP Paribas in a discussion with Nicolas Mahut.

A year ago, the Bravospeed online lottery featured Benoit Paire and his signature voice “La chaaaatte” in a video ad.

From orange to Roland

For this 2022 edition of Roland-Garros, Célio has declined Benoit Paire’s outfit in orange. This year, the brand offers him a total of 10 outfits and as many different colors.

“Benoît wanted a zip and a cotton polo shirt, he chose the colors and the cut” detailed us Matthieu Saglio, Head of Partnerships for Célioa few weeks ago. “The drops always include polo shirts, shorts, socks and wristbands. At the moment, we are offering a limited edition of an orange polo shirt that he will wear at Roland-Garros, with his signature at the bottom right. In June we will release a green collection for the grass season and in early August 2 new pink and green mint colors for the US Open” .

Note that on his sleeve, Benoit Paire should also wear the logo of a new Célio license.

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