When we talk about the electric car market in France, it’s hard not to mention the American giant Tesla. Even though the American group is not the undisputed leader that we imagine (last month, it was the small electric Fiat 500 that created the surprise), Tesla is a key player in the premium electric market… but the latter will be challenged by a compatriot: Lucid Motors.
Lucid Motors is coming to Europe!
The American start-up Lucid Air is starting its major European offensive, with the opening of a first physical point of sale, near Munich in Germany. Obviously, over the weeks, the firm wishes to expand within the main countries, with in particular Belgium, Italy, Spain, Austria, the Scandinavian countries, Switzerland or even Monaco with the firm ambition of quickly establish itself as a key player in the market. This will notably involve the arrival of the Lucid Air sedan here, which aims to compete directly with a certain Tesla Model S.