American actress and businesswoman Gwyneth Paltrow has launched a very glamorous diaper on her lifestyle website Goop. It contains alpaca wool and precious stones, and comes with a hefty price tag of 10 euros per copy. Before you even think about ordering: the creation doesn’t really exist. It is a fictitious design to address a problem in the United States.
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Hanne Vandenweghe
Yesterday at 4:46 PM–
“Meet The Diapér† Our new disposable diaper, lined with pure alpaca wool and fastened with amber gemstones, known for their emotional cleansing properties. Infused with a scent of jasmine and bergamot for a fresh baby. For sale at 120 euros for a pack of twelve,” it read on Goop’s Instagram account on Wednesday.
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Many of Paltrow’s followers shot into a jacket, although a few of them were also interested. The actress reassures and disappoints them respectively: the advertising for her luxury diapers is fake. The campaign is a stunt to question a US law. Because in 33 US states, diapers are not seen as an essential good and are taxed at the same rate as luxury goods. As a result, many families struggle to afford diapers for their children. To raise awareness about this economic barrier, Goop partnered with Baby2Baby, a nonprofit that focuses on providing care products to underprivileged children in Los Angeles and disaster-stricken regions.
But with Gwyneth Paltrow you can never be sure. She has often been discredited in the past because she touted decadent gadgets through her lifestyle platform. She sold, among other things, a golden dildo worth 13,000 euros and candles that would smell like her vagina and her orgasm.
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