Interwetten continues to expand its football sponsorship portfolio with a long-term regional partnership with Liverpool FC, a global brand and the most successful club in English football history.
This was announced by the Reds and the sports betting provider after Liverpool FC’s successful entry into the Champions League final on May 28, 2022 in Paris.
With its commitment to Liverpool FC, Interwetten underscores its ambition to create emotional brand experiences and entertainment options as an authentic entertainment guarantee for football fans. In addition to the partnerships with the National Hockey League (NHL), the main sponsorship of the European Darts Tour (PDC), and the sponsorships in winter sports with the German Ski Association (DSV) and the Austrian Ski Association (ÖSV), the next well-known partner joins the sponsorship Family of the online sports betting pioneer founded in Vienna.
Thanks to a range of partner assets, including offline promotions and assets on the club’s digital platforms, Liverpool FC and Interwetten will develop a joint entertainment program that puts fans at the heart of every activation and guarantees goose bumps moments.
Stefan Sulzbacher, CEO at Interwetten: “As a reliable sports betting provider, we always strive for long-term partnerships and cooperations with an international reputation. It fills us with pride that, with the help of Onside Sports GmbH, we will have Liverpool FC, one of the most traditional and strongest club brands in the world, at our side. “
Ben Latty, Commercial Director beim FC Liverpool: “We are very excited about the partnership with Interwetten. Together we will offer our fans in the region new opportunities to interact with the club through innovative content and unique experiences.
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