The publisher of the Pforzheimer Zeitung has given its Chief Digital Officer, Magnus Schlecht, power of attorney. The former long-standing editor-in-chief is not only responsible for the dynamic transfer into the digital world, but is also said to be jointly responsible for the fortunes of the entire publishing house J. Esslinger GmbH+Co KG. 50-year-old Schlecht completes the management quartet with publisher and owner Albert Esslinger-Kiefer, managing publisher Thomas Satinsky and financial officer Andrea Sabo.
The Pforzheimer Zeitung house includes the subsidiary PZ-Presse-Vertriebs GmbH, the video company TV-BW, the magazine publisher Info Media, the digital agency UNIT08 and the forwarding agency PF Logistik. A total of around 170 people are employed at the Pforzheim media company. The company is independent in all areas.
A personnel realignment at the top of the PZ editorial team is also intended to give expression to the digital change: from May 1st, online boss Nina Tschan will be a member of the editor-in-chief. The editors-in-chief are Alexander Huberth and Marek Klimanski.
To person: The 32-year-old Tschan has made a significant contribution to the success of the www.pz-news.de platform. The website of the Pforzheimer Zeitung has around 2.3 million visits and around eleven million page views per month. In addition, Nina Tschan has made a name for herself as a news influencer in Pforzheim and the region, especially on Instagram and Snapchat, thus ensuring that the newspaper’s social media channels also achieve a reach that is well above average. Last but not least, she is a consultant in the training of young journalists at the JBB, the working group for journalist training of the Association of Southwest German Newspaper Publishers (VSZV) and the German Association of Journalists (DJV) in Baden-Württemberg.
“The personnel decisions are accompanied by a cultural change that is transforming the traditional newspaper house into the future,” says publisher Esslinger-Kiefer. “Digital has top priority for us – also in human resources policy,” adds Managing Publisher Satinsky. They want to send a clear signal both internally and externally, especially when it comes to successful content marketing.
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