Xenia Barth (47 years old) has more than 20 years of professional experience in the consumer goods industry in the field of beauty care with a focus on marketing and sales, both in the national and international market. “We are very happy to have gained an excellent manager for Merz Consumer Care in Xenia Barth. With her outstanding professional knowledge and management skills, she will provide important impetus and continue to push the strong development of recent years,” says Phillip Burchard, CEO of the Merz Group and Chairman of the Board of Partners.
Barth began her professional career in various marketing departments– and sales functions in Germany. After a stint as Marketing Director in Barcelona, she returned to Düsseldorf and increasingly expanded her area of responsibility within the company. The position of General Manager Beauty Care in Mexico was followed by her last position at Henkel as Vice President Beauty Care Marketing in the USA.
From now on, Xenia Barth will be responsible for Merz Consumer Care as CEO and Managing Director. After the unexpected death of CEO Frank Baldauf in July 2021, Steven Potschull, Sales Director DA-CH, managed the business of Merz Consumer Care on an interim basis. In addition to Sales DA-CH, who is responsible for the areas of digital transformation and technical operations, he will move up to the management of Merz Consumer Care in this function and report to Xenia Barth.
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