Evaluation of a function introduced last year on the iPhone, whether or not it authorizes the monitoring of our habits by third-party applications.
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Last year, with iOS 14.5, Apple introduced a privacy feature on the iPhone that allowed the user to allow or block app tracking.
16 billion dollars lost by social networks Facebook, YouTube, Twitter, Snapchat…?
In other words, you can prevent apps from collecting your data, which is then used to bombard you with personalized ads. A blow to the big social networks that can no longer target users with personalized ads. And according to a recent report by the firm Lotame, this feature could cause major tech groups to lose close to $16 billion this year, particularly through their Snapchat, Facebook, Twitter and YouTube apps. Facebook would be the biggest loser with 12.8 billion, followed by YouTube with 2.1 billion. However, it is difficult to isolate the effect of this privacy feature, as these platforms are still in good growth shape.
To enable or disable the option on your iPhone, go to Settings > Privacy > Tracking, then check or uncheck “Allow app tracking requests”.
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