Jakarta –
PT Mayora Indah Tbk, which is the owner of the local Kopiko brand, doesn’t seem to be forgetting what happened yesterday. The reason is, after the Coordinating Minister for Maritime Affairs and Investment Luhut Binsar Pandjaitan gave Kopiko candy to Tesla Boss, Elon Musk Mayora or MYOR shares rose 120 points (7.36%) to Rp 1,750.
Mayora’s Global Marketing Director Ricky Afrianto said he was happy and proud because Indonesian products and brands had penetrated and competed in the global market. Kopiko as an original Indonesian product and brand finally reached Elon Musk as the richest person in the world.
“And I see that the public response is very positive, including the positive implications for stock prices. This is due to the supportive stock market situation and also the positive response to Kopiko and Elon Musk,” he told detik.comTuesday (26/4/2022).
Regarding Kopiko’s presence at the meeting, Ricky explained that it had something to do with Elon Musk who owns SpaceX, a company related to space projects.
“Coincidentally, Kopiko is an original Indonesian brand that already exists in more than 100 countries, and has also been brought into space by astronauts. So Mr. Luhut introduced Kopiko to Elon Musk. Hopefully this will further inspire us as Indonesians too. That the original brand is Indonesia can and is able to compete globally,” he said.
Kopiko, continued Ricky, is indeed synonymous with outer space. The reason is because Kopiko was once viral as food that astronauts brought into space.
“So Kopiko also went viral because he was taken by astronauts into space. At that time, their tweets made netizens excited,” he explained.
In addition, he revealed that Kopiko was created not as candy, but instead of coffee. That way consumers can enjoy coffee anytime and anywhere.
“So Kopiko is a very appropriate solution, including enjoying coffee in outer space which we know has no gravity. We hope that Kopiko as an original brand made in Indonesia continues to grow and can be an inspiration for other Indonesian brands to become innovative and can become global brands that are not only able to compete but are also at the forefront of the global market,” he concluded.
Watch Videos “Try Kopiko from Luhut, Elon Musk Gives Two Thumbs“
[Gambas:Video 20detik]
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