Par Writing Lyon
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The brand is developing all over France and was not yet present in Greater Lyon. Franchise The Cervoiserie opened on April 22 in the commercial area of the Porte des Alpes, in Bron, in the metropolis of Lyon.
This new XXL beer bar of more than 200m2 and its 150m2 terrace is arriving in the Decathlon village of Bron close to well-known brands such as the Auchan, Botanic, Boulanger, Castorama, Kiabi or Grand Frais shopping centre…
“We have an ideal location with several activity areas around it,” explains franchisee Tristan Poinot, who is embarking on the adventure alone. The former commercial director in the world of computer software completely changes universe.
An atmospheric bar and a large cellar
The brand offers its new customers the opportunity to taste with friends or colleagues, many draft beers (8 spouts with a regular rotation) and bottles. At aperitif time, snacks are also available with a wide choice of sausages, cheeses, crisps, terrines, various and varied platters and also pizzas to share.
In addition to the bar area, a cellar is also reserved for sale of more than 100m² including hundreds of beer references, spirits and gift ideas. In addition to beer, it is also possible to find whisky, rum and gin…
Match broadcasts and music
The La Cervoiserie team also wants to make the bar, far from the center of Lyon, a place to live all year round. “Our priority is conviviality and encounters”, explains Tristan.
It will broadcast sporting events including the matches of the French football team, the Olympic Games, handball, or the Top 14 rugby on a giant screen. “We do not broadcast OL matches because we are closed on Sundays”, specifies the franchisee. An increasingly common concept in this type of brand such as Chope & Compagnie or V and B which are also developing everywhere in France…
Regular events around music are also organized such as live concerts, DJ sets and aperitif mix. For fans of the bar atmosphere, darts terminals are available.
A first big evening is scheduled for June 9 from 6 p.m. for the inauguration with concert. The first 200 customers will be offered a beer.
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