The digital age strives to create more globalized and interconnected experiences. Globally, the translation industry is forecast to grow during the coming year, and early estimates forecast that it will reach $56.1 billion before 2023. The industry is ripe for businesses and individuals to start profiting from the ever-growing popularity of international communication.
Some big changes that we can expect to see in the translation industry this year include the following;
1. The Rise of Data-Driven Translations
This will become increasingly important as businesses strive to understand and reach their international audience in the most effective way possible. Data-driven translations are among the professional services in the translation industry that consider things like user search data, social media engagement, and even website analytics to create more accurate and relevant translations.
2. The Continued Rise of Machine Translation
While human translators will always be in demand, there is no doubt that machine translation will continue to play a big role in the industry. Thanks to advancements in technology, machine translation is becoming more accurate and efficient. This means that it can be used for various purposes such as website localization, document translation, and even real-time communication.
3. The Growing Need for Localization
As the world becomes more connected, there is a growing need for content to be localized for different markets. This includes not only translations of text but also things like graphics, videos, and even web design. Localization ensures that your content is relevant and accessible to your target audience, which is essential for any business that wants to succeed in a global market. Companies need to understand that one size does not fit all when localization.
4. The Rise of New Translation Services
As the industry grows, we can expect to see a rise in new translation services that cater to specific needs. This could include audio and video translation, legal translation, website localization, and more. These new services will help businesses better reach their target audiences and communicate effectively across borders.
5. The Continued Growth of the Freelance Translation Industry
The freelance translation industry is forecast to grow by 6.7% in the next year, which is good news for businesses and individuals looking to get into the industry. This growth is thanks to the increasing demand for translations and the flexibility that freelancers can offer.
6. An Increase in the Use of Translation APIs
As businesses strive to make their websites and apps more accessible to a global audience, we can expect to see an increase in the use of translation APIs. These APIs allow businesses to quickly and easily translate their content into different languages, which is essential for anyone looking to reach a wider audience.
Bottom Line
So, there you have it! These are just some of the trends we can expect to see in the translation industry next year. Keep an eye out for them, and be sure to adapt your business accordingly to stay ahead of the curve and continue to provide top-quality translations for your clients.
