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Apple joins the BTS boom to reach new users with its fitness platform.
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In 2020, Apple launched Apple Fitness Plus, a service that shares training content, meditations, and more.
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BTS currently has more than 37 million monthly listeners on Spotify alone.
Las choreographies of BTS, the flagship group of Generation Z, will also arrive on Apple’s fitness platformApple Fitness Plus.
For a few years, the trend towards a healthy and balanced life has been one of the most proposed by the new generations, especially after a period as complex as that of the pandemic, which, for many, generated great uncertainty. and made them modify several of their habits.
Healthy food, exercise and mental health care are, today, important issues on the agenda of consumers and, consequently, of some brands, which are taking advantage of this new market niche that even continues to grow.
Nowadays, with the most advanced technology at our fingertips, the so-called “fitness life” can even be carried out on mobile devices, such as smartphones, for example.
According to him Digital Market Outlookfiness mobile applications forecasts that, by 2024, worldwide revenues will amount to 5,274 million dollars.
Now, in the broad Fitness market, according to a graph from Statista, Mexico is one of the 10 countries where users use more fitness applicationsplacing itself in the ninth position, only above France.
That is why, following the line that this trend is drawing, Apple already has its fitness platform, the first fitness service designed around the Apple Watch and that, among its contents, presents training, meditations, among others.
Apple Fitness Plus adds BTS to its content
As a way to expand its services to more users, Apple Fitness Plus prepares the inclusion of the choreographies of the South Korean group of K-pop BTSwhich will integrate next April 29 within the framework of the Day of Dance.
Information published by the company disclosed that some of the choreographies that will be available correspond to the hits “Permission To Dance”, “Life Goes On” and “Dynamite”which can be found in the categories of strength, HIIT, dance and treadmills.
And it is that BTS is, right now, one of the most important and transcendent groups in the history of pop music, a group that, only on Spotify, has more than 37 million monthly listeners and its most popular song, “ Dynamite”, has already exceeded one billion views on the Stockholm platform.
Taking into account the popularity of the South Korean group, it is not surprising that, in addition to Apple, other brands have included them in their marketing and advertising strategies.
Companies of the stature of McDonald’s, COWAY, Samsung, Hyundai and FILA are just a few that have joined the boom generated by the K-pop ensemble..
Today, the big bet is to reach the new generations that, by the way, are increasingly connected to technology, digitization and issues such as healthy living, inclusion, among others, of which BTS has been one of its main referents.
Now, through its Apple Fitness Plus platform, launched in 2020, Apple has V, Jin, Jungkook, Suga, RM, J-Hope and Jimin in mind to reach new users, will it work for you?
Now:
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