The 123Emprende building has hosted the presentation of the Jaén Marketing Club, a non-profit association created in the province to contribute and make a difference through marketing. Through this association, the aim is to give the sector “the place it deserves as an enhancer of competitiveness and efficiency for companies, institutions and social agents”, they affirmed.
The presentation, directed by the marketing director of Software del Sol, Luis Salido, was attended by the president of the club in Jaén and professor at the University of Jaén, Manuel Parras; the president of the Andalusian Federation of Marketing; Manuela Aranese; the Infojobs brand manager, Nilton Navarro; the commercial director of Castillo de Canena, Rosa Vañó; the director of Marketing Intelligence and BPO, Lucas Suárez; the CEO of Goli Neuromarketing, José Ruiz Pardo; the creative director of Cabello&Mure, Isabel Cabello; the CEO of Direct Marketing, Javier Piedrahita.
The round table after the presentation was moderated by the general director of the Fundación Andalucía Emprende, Rosa Siles, and dealt with the trends and predictions of the marketing sector.
The presentation also included the conference ‘How to be successful in your Digital Marketing strategy’, given by the Infojobs brand manager, Nilton Navarro, who put on the table some recent success stories in marketing, also reviewing the keys to run a good campaign. Among his recommendations: “Don’t do advertising, do entertainment.”
For the expert, hooking the public goes through a very specific formula: “create interesting, fun and surprising content”. For his part, the president of the Marketing Club of Jaén, Manuel Parra, emphasized that in advertising it is very important “not to promise more than what can be given, nor to give less than what is promised”.
He also thanked the participation of sponsors such as the Provincial Council and the Jaén City Council, as well as local entities such as Aora Comunicación, Aires de Jaén, Caja Rural, Innovasur, Chris Aparicio Marketing Agency, 1,2,3 Emprende or Software del Sol. The presentation of the Marketing Club has been, as Luis Salido stated, “an opportunity to do business”.
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