Investment recommendations: What influencers need to pay attention to

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Berlin They talk about exciting crypto values, analyze the potential of precious metals, rave about interesting financial products and high returns – financial influencers or finfluencers for short give tips on investing on online platforms such as YouTube, Facebook, Twitter, Instagram or TikTok.

Legal expert Martin Soppe from the law firm Osborne Clarke says: “The statements and recommendations come across as easygoing and are aimed at a young target group that does not necessarily stray into the counter area of ​​a bank.” Unlike influencers in matters of lifestyle, cosmetics or travel, influencers are However, it deals with a matter that is subject to strict regulation to protect consumers.

“Not all influencers comply with the legal regulations,” explains Soppe, referring to an investigation by the Dutch financial regulator AFM. This took a look at 150 influencers and their postings. Conclusion of the authority: “There are only a few influencers who post neutrally, and there is often a lack of transparency.”