Marketing in the Metaverse [Podcast]

Do you have NFT, Metaverse and Web 3.0 on your marketing radar?

In a world where the digital and the physical collide, metaverses offer an unprecedented opportunity for brands.

Lisa Buyer from The Buyer Group joined me at the SEJ Show to shed some light on the Metaverse and what it is.

We talked about this new frontier which is perfect for marketers who want their business to be in front of consumers. And it’s only just started !

Meta is not the Metaverse. Meta is just one version of the Metaverse. We can’t say what the Metaverse will look like because it’s so early. –Lisa Buyer, 8:42

NFTs are very popular right now as art, which is great if you resonate with the art, but the art also needs to have some kind of utility, some kind of what comes with it. What uses and benefits will I get if I buy this NFT, or am I just buying an artwork like I have an artwork on my wall? –Lisa Buyer, 30:45

I see the whole web 3 movement as decentralization. I can’t remember anything being this exciting since the launch of the internet. –Loren Baker, 12h00

[00:00] – About Lisa and how she started
[07:58] – What is the metaverse, web 3.0, NFTs and how can they help build businesses?
[09:07] – What does the metaverse look like today?
[17:29] – How is Snap doing with augmented reality?
[20:59] – What are NFTs and how do they play a role in Metaverse marketing?
[26:26] – How virtual events take place.
[29:27] – Is there a lead generation component to NFTs?
[30:34] – Learn from an NFT investment use case as a marketer.
[34:01] – What is a designer piece?
[39:23] – The Web 3.0 influencers that Lisa recommends following.
[43:29] – How do wallets work?
[46:38] – Where is a good place to learn more about the metaverse.

Resources cited:
The Female Disruptors – https://www.femaledisruptors.com/
Get the $FEM coin – https://rally.io/creator/FEM/
Horizon World – https://www.oculus.com/horizon-worlds/
Alt Space VR – https://altvr.com/
Spatial – https://spatial.io/
NFT Women’s World – https://worldofwomen.art/
Boss Beautés NFT – https://bossbeauties.com/
Marketing New Realities by Cathy Hackl – https://www.amazon.com/Marketing-New-Realities-Introduction-Communications/dp/0996510672

I see brands dedicate part of their marketing budget for the year to buying an NFT in a community that aligns with that brand’s mission and vision.

So it’s a way to integrate as a brand. You have to do it the right way. It needs to be authentic and transparent, and you need to be able to want to spend time in the community you align with.

Forget having to run an NFT collection. Simply find an NFT collection or community that matches what your brand stands for and invest in it..–Lisa Buyer, 32:46

The most popular NFTs you see are people changing their avatars. It’s great from a marketing point of view, because people buy into these NFT projects because of the community. –Lisa Buyer, 22:39

NFTs are just one way to get your community to invest in and trust each other. So I think it’s the next generation of community building. –Lisa Buyer, 36:12

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Connect with Lisa Buyer:
Lisa has been an early adopter of new trends and technologies, always staying ahead of the game. She brings over 20 years of experience as a publicist integrating PR, SEO and media. social services for clients, including Fortune 500 companies or start-ups.

She is also an avid user of digital life tools. So when she wrote Social PR Secrets (4th edition 2019), it was no surprise that this book had a foreword by Guy Kawasaki.

Lisa is the go-to person for today’s digital marketers. She blends traditional fundamentals with modern best practices and enjoys sharing her knowledge at conferences across America.

Connect with Lisa on LinkedIn: https://www.linkedin.com/in/lisabuyer/
Follow her on Twitter: https://twitter.com/lisabuyer

Connect with Loren Baker, Founder of Search Engine Journal:
Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

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