After a test and co-development phase conducted for nearly a year within the Stellantis & You Villeneuve-d’Ascq (59) dealership, this predictive after-sales marketing system centered on the customer and the user will be transformed into a global agreement. It will thus be the subject of an ambitious deployment plan in the European concessions of Stellantis & You, Sales and Services by the end of 2022.
It should be remembered that predictive after-sales marketing thus consists in proposing to the customer in a targeted manner, in good time, offers corresponding to the estimated condition of his vehicle and his maintenance needs.
« Stellantis & You, Sales and Services has been resolutely committed since its creation to the digital transformation of its activities, in the service of the efficiency and growth of its businesses.déclare Anne Abboud, senior vice president Stellantis &You, Sales and Services. The test and learn approach implemented with Fidcar now allows us to deploy personalized after-sales predictive marketing tools, which are very promising in terms of conversion and loyalty, to the benefit of customer satisfaction in our dealerships. ».
« We are proud to enter into this strategic partnership with Stellantis & You, Sales and Servicessays Marco Marlia, co-founder & CEO of MotorK. This validates the group’s acquisition strategy which sees Fidcar’s predictive technology integrate the MotorK SaaS platform to better serve automotive distribution ».
–
