Gen Z, born between 1995 and 2010, is represented in large numbers on Snapchat in Germany. The platform’s Gen Z Report, which has just been published, shows what makes this group special and what sets it apart from other age groups. Key takeaway: Gen Z members are forward-thinking trendsetters for whom modern technologies like AR have become second nature. 80 percent of the users surveyed for the report are interested in using augmented reality when shopping online and almost as many would like to use the technology to try on clothes or make-up. This puts Gen Z well ahead of other age groups when it comes to willingness to use modern technologies such as AR. The most important reasons for using AR, in addition to virtual trying on, are the simplification of the shopping process and the fun that AR provides when shopping.
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